Utech ‘Excessive Achiever’ Pursues Her Love Of Fashion

The switch of ownership of the Reebok brand from Germany’s Adidas to ABG is expected to shut within the first quarter of 2022. “ABFRL is a frontrunner in the fashion and attire segment with some marquee brands but their mainstay so far has been men’s formal wear. However, the company has recognized the shift of shoppers from formals to casuals and therefore have made a move in the path of it,” mentioned Ankur Bisen, senior partner and head , Technopak Advisors, a business management consultancy. Aditya Birla Fashion and Retail Ltd has signed a long-term licensing agreement with US-based model administration company Authentic Brands Group to distribute and promote Reebok products in India and different ASEAN countries. The deal alerts ABFRL’s foray into the sports and activewear segment, one of many fastest rising fashion and apparel segments. The influential dressmaker, 41—who was inventive director for Louis Vuitton—had been receiving remedy …