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This has also led to some controversy over democratic values, as fashion is not always the most inclusive platform for political debate, however a one-way broadcast of top-down messages. Fashion designers and brands have historically stored themselves out of political conflicts, there has been a motion within the trade in the path of taking extra explicit positions across the political spectrum. From maintaining a quite apolitical stance, designers and types today interact more explicitly in current fashion debates. China is an interesting market for fashion retail as Chinese customers’ motivation to buy fashion objects are unique from Western Audiences. Demographics have limited affiliation with buying motivation, with occupation, earnings and training degree having no impact; unlike in Western Countries. Chinese high-street buyers prefer journey and social purchasing, whereas web shoppers are motivated by thought buying.

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