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BMWA concluded that many tourists have deserted the idea of taking a holiday due to present obstacles. This conclusion wouldn’t favour one manager’s belief, that accessible tourism merchandise should not be marketed separately from “normal” tourism merchandise, as a outcome of discriminatory reasons. However, advertising of accessible merchandise in the future could also be vital in making clients aware of accessible products and making an attempt to turn unhappy and pissed off customers who require improved accessibility, into loyal customers. An concern within the journal Current Issues in Tourism analysed topics regarding accessible tourism and located that crucial barrier to participation is affordability (Bélanger and Jolin, 2011; Diekmann and McCabe, 2011; Minnaert et al., 2011). In addition, disabled tourists incur additional costs relating directly to their incapacity (e.g. insurance, medical bills, gear, personal help support). All these circumstances account for the lack of participation in tourism activities and cut back …