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Similarly, The Business of Fashion launched the #TiedTogether motion on Social Media, encouraging member of the business from editors to fashions, to put on a white bandana advocating for “unity, solidarity, and inclusiveness throughout fashion week”. Social media performs an essential function in modern-day fashion public relations; enabling practitioners to reach a extensive Fashion & Online Shop News range of consumers by way of various platforms. Some fashion ads have been accused of racism and led to boycotts from clients. Globally known Swedish fashion brand H&M faced this problem with certainly one of its youngsters’s put on ads in 2018.